Digital Marketing is one the most effective marketing strategies nowadays, by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online. Starting by the website itself to a business's online branding assets -- Digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing".
Starting by the website itself to a business's online branding assets -- Digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing".
Marketing automation Refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:
Inbound marketing Refers to the "full-funnel" approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic - listed later- throughout an inbound marketing strategy.
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
The channels that can play a part in your content marketing strategy include: Blog posts, Ebooks and white-papers, Infographics, Online brochures and look-books.
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
The channels you can use in social media marketing include:
Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+.
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click". Other channels include:
It is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing channels include:
This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include: Websites, Blogs, Infographics.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:
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